Your credit union has limited resources. Which projects are most likely to lead to increased loyalty, which leads to organic growth? Which subset of your membership is giving you which feedback? Which service improvements are most likely to create more promoters? Where are your product and service gaps? Which delivery channels need improvement? Which project will have the biggest bang for your buck?
It all begins with asking your members the right questions at the right times. Member Intelligence Group provides a full 360 degree approach to soliciting, organizing, and analyzing this feedback to inform your strategic decision making.