Regular evaluation of the products and services you offer is highly recommended to ensure your offerings are in line with the ever-changing, and growing, consumer expectations as well as the competitive market. Whether tweaking your existing offerings, or building new products and services from scratch, it’s important to gather feedback from your current members in terms of their needs and expectations. These Product Research surveys work perfectly for:
- Changes to existing programs
- Determining which rewards and incentives will provide the best value to the members you’re trying to please
- Reviewing credit card, checking account, or other product offerings
- Understanding your competitive landscape – which other companies are your members using and why? Most importantly, what can you do to win their business?
These research surveys can also include immediate calls to action that drive growth.